An intelligent flyering program drives commerce acceleration through personalization—with modular, highly dynamic templates for at-scale efficiency.
B2C
Grocery
Experience Strategy
Experience Design
Digital Experience Platforms
CMS
Offer Engines
CRM | Analytics | Web
As Canada‘s leading grocery retailer, Loblaw Companies Limited serves millions of Canadians across 22 banners including PC Express, a grocery pick-up and delivery service that allows consumers to shop from anywhere. But shifting shopping behaviours online—without over-relying on mass offers—requires an ability to respond to evolving needs, buying patterns, and preferences.
Drive commerce acceleration and improve offer precision by rebuilding the PC Express email flyer to respond to individual preferences and behaviours.
Drive commerce acceleration and improve offer precision by rebuilding the PC Express email flyer to respond to individual preferences and behaviours.
Think bigger. Architect ultra-personalization capabilities at-scale, then enhance data capture to bring it to life more quickly—implementing a custom-designed system of metadata that helps PC Express collect and serve its customers' preferences and pre-purchase behaviours with every click.
A highly efficient, modular flyer program with ultra-personalization capabilities and an accelerated path to fully realized potential.
Custom, click-based metadata allow PCX to collect dietary needs, preferences, and shop behaviours well before the cart.
Fully modular architecture permits infinite combinations to serve individual needs and preferences, while baked-in governance protects the brand and the experience.
Dynamic coding, tagged content, and custom-designed lean workflows minimize cycles to enable ultra-personalization at-scale.