Loblaws PC Express

Commerce Acceleration via Personalization

An intelligent flyering program drives commerce acceleration through personalization—with modular, highly dynamic templates for at-scale efficiency.

Industry

  • B2C

  • Grocery

Service

  • Experience Strategy

  • Experience Design

  • Digital Experience Platforms

Technology

  • CMS

  • Offer Engines

  • CRM | Analytics | Web

Background

As Canada‘s leading grocery retailer, Loblaw Companies Limited serves millions of Canadians across 22 banners including PC Express, a grocery pick-up and delivery service that allows consumers to shop from anywhere. But shifting shopping behaviours online—without over-relying on mass offers—requires an ability to respond to evolving needs, buying patterns, and preferences.

The Challenge

Drive commerce acceleration and improve offer precision by rebuilding the PC Express email flyer to respond to individual preferences and behaviours.

The Challenge

Drive commerce acceleration and improve offer precision by rebuilding the PC Express email flyer to respond to individual preferences and behaviours.

The Opportunity

Think bigger. Architect ultra-personalization capabilities at-scale, then enhance data capture to bring it to life more quickly—implementing a custom-designed system of metadata that helps PC Express collect and serve its customers' preferences and pre-purchase behaviours with every click.

What we did

1 of 2

We rebuilt the program from the ground up, designing a dynamic, modular template that helps ensure brand consistency, offer efficiency, and regulatory compliance while maximizing flexibility to support highly personalized content and offers.

The Results

A highly efficient, modular flyer program with ultra-personalization capabilities and an accelerated path to fully realized potential.

Enhanced Intelligence

Custom, click-based metadata allow PCX to collect dietary needs, preferences, and shop behaviours well before the cart.

Improved Precision

Fully modular architecture permits infinite combinations to serve individual needs and preferences, while baked-in governance protects the brand and the experience.

Increased Efficiency

Dynamic coding, tagged content, and custom-designed lean workflows minimize cycles to enable ultra-personalization at-scale.