An end-to-end website replatforming—initiated to support a rebranding—outperforms every target.
Professional Services
B2B
Experience Strategy
Experience Design
Digital Experience Platforms
Headless CMS (Contentful)
CRM | Analytics | Web
As part of a multi-year growth strategy, global S&P 500 company Corpay, Inc. (previously FLEETCOR), launched its new corporate payments brand, Corpay. As the Corpay brand gained traction, it was elevated to the top of the corporate identity, replacing FLEETCOR to emphasize the company’s commitment to the corporate payments sector. However, the success of this rebrand hinged on the website’s ability to perform—strengthening understanding of the Corpay brand and building its equity to rival that of its predecessor, FLEETCOR.
Firmly establish the Corpay brand while serving the distinct needs and goals of its clients and newly absorbed corporate audiences.
Firmly establish the Corpay brand while serving the distinct needs and goals of its clients and newly absorbed corporate audiences.
In the fast-changing world of corporate payments, raising a brand's profile and driving growth across diverse audiences and industries requires a website that does more than connect, persuade, and convert. It requires a flexible foundation that allows the brand to stay ahead of advancing needs and priorities—supporting sustained growth as the industry evolves.
Think bigger. Swap a brand-led redesign for a transformative, web replatforming. Rearchitect the site across a headless content management system, making it easy to test, tweak and refresh content as varying audience needs evolve—while enabling enhanced segmentation, personalization, cross-stack integration, and seamless omnichannel content delivery. With reduced load times for an improved experience and better SEO.
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To successfully support Corpay's rebrand and drive growth, we designed audience-specific content with clear paths to conversion. Global navigation was enhanced for quick access to key resources and a user-centric, grid-based design system was implemented to support task completion.
Within months of launch, the rebuilt Corpay.com had surpassed every target, and won multiple awards.
Average engagement time, YOY
New user acquisition, YoY
Increase in returning users
